Downtown Billings Shop Zest Changing Its Name: What to Know

Zest, the shop at 110 N. 29th Street that you've wandered into on a rainy Saturday afternoon, the one that smells like good cookware and possibility, the one where someone always seems to know exactly which pan you actually need, has a new name.

Meet Popover Kitchen Supply.

Before you feel that little flicker of worry, take a breath. Everything you love about this place is still there.

What Actually Changed at Zest Billings (Spoiler: Just the Name)

As of June 8, 2026, Zest Billings officially began its transition to Popover Kitchen Supply, formerly Zest. That's it. That is the whole change. The same owner, Marguerite Jordy, is still at the helm. The same familiar faces are still behind the counter. The shop is still right there on 29th Street, in the same spot it's always been. The cookware is still beautiful. The kitchen tools are still the kind you want to pick up and hold. Nothing about the soul of this shop has moved an inch.

What did move was the name, and even that came from a place of real care.

Why Popover Kitchen Supply? The Story Behind the Rebrand

As owner Marguerite Jordy put it, the legal challenge "ultimately became an opportunity to thoughtfully shape the next chapter of the store." That's small business resilience in one sentence.

That says something, doesn't it? A small business owner facing a legal curveball and choosing to turn it into a chapter worth writing. That's Billings grit dressed up in an apron.

The name Popover was chosen deliberately. It carries the warmth of an open door and a kitchen that smells like something wonderful. It's an invitation, the kind where someone waves you in and says, just pop on over. If you've ever felt that way walking into this shop, now you know the name finally matches the feeling.

Grand Reopening Celebration at Popover Kitchen Supply in Downtown Billings

Mark it on your calendar and tell your people. Popover Kitchen Supply is throwing a Grand Reopening celebration on June 10, and if you've ever needed a reason to head downtown and treat yourself to something beautiful for your kitchen, this is it. After nearly six years as Zest, the team is ready to celebrate this new chapter with the community that kept them going through it all, including the hard parts.

Come see the fresh new look. Hug the staff who have probably recommended a cast-iron pan or a gorgeous serving bowl to someone you know. Pick up a gift for someone who loves to cook, or pick up something just for yourself. You deserve a nice whisk.

Same Locally Owned Shop, Same Downtown Location, Same Team You Already Trust

Here is what Popover Kitchen Supply still is, on day one of its new name and every day after: your neighborhood kitchen store. Cookware. Kitchen tools. Gifts. The kind of staff who actually use the things they sell and can tell you why one spatula is better than another with the conviction of someone who has opinions about spatulas.

For Billings, a locally owned shop like this is more than a place to buy things. It's a gathering point. It's where you go when you want to cook something ambitious and need someone to talk you through it. It's where holiday gifts come from that people actually use. Keeping that alive in our downtown matters, and Marguerite and her team have done exactly that, through a legal challenge, a full rebrand, and a name change, without missing a beat.

Pop Over and Welcome Popover Kitchen Supply to Its Next Chapter

The next time you're in the neighborhood, stop in. Let the new name settle in your mouth a little. Popover. It suits the place, actually. It always felt like the kind of shop where you meant to stay five minutes and ended up staying thirty, talking about dinner parties and Dutch ovens and whether sourdough is worth the effort (it is, they'll tell you, it always is).

Popover Kitchen Supply, formerly Zest, is still your kitchen store. It just finally has a name that sounds like coming home. Find them at 110 N. 29th Street in downtown Billings.